Novi Sad / Dubai
The brief
Ostra sells small batches of tableware every few weeks. Their old shop buried new pieces under menus and pop-ups, and most visitors left before a drop was announced.
What I built
A quiet shop where each drop has its own page, with large photos and short notes from the studio. Every piece lives in the CMS, so the team adds a new drop in a few minutes.
Checkout still runs through their existing store, so nothing changed for orders or shipping.
